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The Impact of Augmented and Virtual Reality for Sustainable Tourism
Tourism is one of the least developed industries, in terms of environmentally sustainable practices, while at same time faces huge economic...
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Virtual Reality (VR) and Augmented Reality (AR) in Tourism and Hospitality. A Systematic Evaluation
This paper examines the principal advancements of virtual reality (VR) and augmented reality (AR) research in the hospitality and tourism industries....
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Public management of digitalization into the Spanish tourism services: a heterodox analysis
This study is a critical review of public intervention and its management of change with digitalization, applied to Spanish tourism services, as ones...
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The determinants of the adoption of blockchain technology in the tourism sector and metaverse perspectives
The purpose of this contribution is to provide some answers to the following issue: how to explain the intention to adopt blockchain technology in...
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Reaching new heights: investigating adoption factors sha** the moon landing of metaverse tourism
With the advancement of technology, the metaverse, as the future of the Internet, has gained popularity. As a result, numerous opportunities have...
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Metaverse in the tourism sector for talent management: a technology in practice lens
In an era of talent shortages in the hospitality and tourism sector, the increasing use of technology adoption, including the metaverse, is critical...
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Will a technology-featured authentic shop** environment motivate participants’ purchasing behavior in tourism live-streamed shop**?
Live-streamed shop** is experiencing explosive growth in the tourism industry, yet few studies have investigated purchase behaviours from a...
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Business intelligence and business analytics in tourism: insights through Gioia methodology
Although Business Intelligence (BI) and Business Analytics (BA) have been widely adopted in the tourism sector, comparative research using BI and BA...
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Metaverse and tourism development: issues and opportunities in stakeholders’ perception
In recent years, understanding how the managers of tourism attractors (such as archaeological parks, museums, seaside resorts, nature reserves,...
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Challenges in smart tourism: a media content analysis of digital barriers for senior tourists in China
Digital transformation, as a key enabler of smart tourism, is increasingly being used to address pandemic-related challenges. Growing with the...
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The impact of social changes on MICE tourism management in the age of digitalization: a bibliometric review
The meetings, incentives, conferences, and Exhibitions (MICE) tourism has intensively grown in recent decades. The MICE sector has also been strongly...
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Riverland on the Verge: Promoting International Wine Tourism Through Virtual Reality in Riverland, South Australia
Wine tourism is a fast-growing industry that can be particularly important to the development and sustainability of rural areas such as the Riverland...
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How can we improve tourism service experiences: insights from multi-stakeholders’ interaction
We examine factors influencing tourism service experience based on social media discussions using a lens of adoption, service quality, and...
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Augmented, Virtual, and Mixed Reality in Tourism
The perception of touristic space is constantly changing, and today physical and virtual spaces are interwoven due to new technological developments....
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Immersive technologies for tourism: a systematic review
This review provides a comprehensive view of immersive technology in tourism by critically analysing prior scholarly work. More specifically, it...
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Systematic review and research agenda for the tourism and hospitality sector: co-creation of customer value in the digital age
The tourism and hospitality industries are experiencing transformative shifts driven by the proliferation of digital technologies facilitating...
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Virtual Reality and Wine Tourism: An Abstract
Virtual reality (VR) experiences can be utilized as differentiating promotional tools to increase immersion and illicit emotions for the purpose of...
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The Digital Transformation of Tourism. Case Study of Greek Tourism
In this paper, the instance of Greek tourism was examined by analyzing the figures that characterize Greek tourism and the factors that contribute to...
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Map** tourism and hospitality research on information and communication technology: a bibliometric and scientific approach
Technology and information and communication technology (ICT) have been gaining importance in tourism and hospitality with a booming research...
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Does virtual reality attract visitors? The mediating effect of presence on consumer response in virtual reality tourism advertising
An experimental study was conducted to test the mediating effect of presence on the consumer response to tourism promotion using virtual reality (VR)...
