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Rural Transformation through Servitization A Qualitative Structure Approach
Rural development paradigms after the Second World War depended on a set of assumptions relevant to the mass-scale industrialization of the...
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Customer-Dominant Logic Kundendominantes Management als neue Zielgröße im Relationship Marketing
Dieses Buches liefert einen strukturierten Überblick über die Customer-Dominant Logic und formuliert fundamentale Prinzipien, die die Basis für eine...
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Sustainable Service Management Band 2: Strategien und Umsetzung der Nachhaltigkeit
In diesem Buch steht eine umfassende und vielseitige Diskussion des Sustainable Service Managements im Fokus. Zahlreiche Untersuchungen zeigen, dass...
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Management von Dienstleistungsprozessen Service Co-Creation – Service Experience – Service Value
Dieses Buch behandelt die Grundlagen des Managements von Dienstleistungsprozessen. Da der Kunde immer am Dienstleistungsprozess mitwirkt, bringt er...
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Case Based Research in Tourism, Travel, and Hospitality Rethinking Theory and Practice
This book consolidates case study based research in tourism, travel, hospitality, and events under one roof. It aims to consolidate cutting edge case...
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The Era of New Services New Services, New Infrastructure and Service Rules for the Future Society
This book presents a revolutionary approach to service innovation, combining an interdisciplinary perspective with a robust theoretical framework....
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Innovation of Advanced Services and Delivering Servitization
How should a firm that has traditionally made its way in the world by producing and selling products set about servitization? This chapter provides a...
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Introduction: Do Only Manufacturers Are Potential Drivers of Servitization?
The introductory chapter of the monograph gives the reasoning and describes the background for opening up new scientific discussions regarding...
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Discussion and Conclusions
In the concluding chapter of the monograph, the reader will find summarizing conclusions and insightful discussion concerning servitization. Drawing...
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Case Studies of Rural Regions Servitization-Oriented Collaborative Networks Building
The chapter presents case study research carried out by combining qualitative structure analysis with multiple case study analyses on activities of...
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Global Account Management
After completing this chapter, you should be able to:
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International Corporate Governance
After completing this chapter, you should be able to:
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International Organization and Change in Service Firms
After completing this chapter, you should be able to:
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International Service Business and Globalization
After completing this chapter, you should be able to:
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The Multinational Service Firm and Its Strategies
After completing this chapter, you should be able to:
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The International Monetary and Financial Environment
After completing this chapter, you should be able to:
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International Ethics and Corporate Social Responsibility
After completing this chapter, you should be able to:
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Global Financial Management
After completing this chapter, you should be able to:
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Conclusions and Outlook
The chapter addresses the concluding remarks and research outlook of the authors. It summarizes all of the conclusions drawn in the book and offers...
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Reform and Innovation of Express Delivery Network Management
In this chapter, the authors analyze the necessity of network management innovation for express enterprises from two perspectives—the macro...