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  1. No Access

    Article

    Does the type of attribute matter? Examining whether underlying factors explain product attribute preference

    Most research into product attribute preferences suggests that innovation through enhanced attributes is superior to innovation through unique attributes, yet the marketplace success of new products with uniqu...

    Dean C. H. Wilkie, Lester W. Johnson, Wynne W. Chin in Journal of Brand Management (2018)

  2. No Access

    Book

    Handbook of Partial Least Squares

    Concepts, Methods and Applications

    Vincenzo Esposito Vinzi, Wynne W. Chin… in Springer Handbooks of Computational Statistics (2010)

  3. No Access

    Chapter

    Bootstrap Cross-Validation Indices for PLS Path Model Assessment

    The goal of PLS path modeling is primarily to estimate the variance of endogenous constructs and in turn their respective manifest variables (if reflective). Models with significant jackknife or bootstrap para...

    Wynne W. Chin in Handbook of Partial Least Squares (2010)

  4. No Access

    Chapter

    Editorial: Perspectives on Partial Least Squares

    This Handbook on Partial Least Squares (PLS) represents a comprehensive presentation of the current, original and most advanced research in the domain of PLS methods with specific reference to their use in Mar...

    Vincenzo Esposito Vinzi, Wynne W. Chin, Jörg Henseler… in Handbook of Partial Least Squares (2010)

  5. No Access

    Chapter

    How to Write Up and Report PLS Analyses

    The objective of this paper is to provide a basic framework for researchers interested in reporting the results of their PLS analyses. Since the dominant paradigm in reporting Structural Equation Modeling resu...

    Wynne W. Chin in Handbook of Partial Least Squares (2010)

  6. No Access

    Chapter

    An Introduction to a Permutation Based Procedure for Multi-Group PLS Analysis: Results of Tests of Differences on Simulated Data and a Cross Cultural Analysis of the Sourcing of Information System Services Between Germany and the USA

    To date, multi-group comparison of Partial Least Square (PLS) models where differences in path estimates for different sampled populations have been relatively naive. Often, researchers simply examine and disc...

    Wynne W. Chin, Jens Dibbern in Handbook of Partial Least Squares (2010)

  7. No Access

    Article

    Technology use on the front line: how information technology enhances individual performance

    This study explores and tests a new model that links different types of technology usage to individual-level outcomes. The primary objective of this study is to examine the effects of efficient use (routinizat...

    Suresh Sundaram, Andrew Schwarz, Eli Jones… in Journal of the Academy of Marketing Science (2007)