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  1. Article

    Navigating MNE control and coordination: A critical review and directions for future research

    Control and coordination efforts are at the heart of MNE functioning. Yet, our review reveals that the literature on MNE control and coordination lacks conceptual clarity, which may hamper the development of t...

    Rong (Ratchel) Zeng, Birgitte Grøgaard in Journal of International Business Studies (2023)

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    Article

    Adapting and sustaining operations in weak institutional environments: A business ecosystem assessment of a Chinese MNE in Central Africa

    Multinational enterprises (MNEs) sometimes pursue opportunities in largely uncharted, distinctive institutional environments. How do these firms sustain operations in such settings? We explore how MNEs tailor ...

    Ronaldo Parente, Ke Rong in Journal of International Business Studies (2019)

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    Chapter and Conference Paper

    Sustained Competitive Advantage Using Business Entities (SCUBE): A Practical Approach for Business Agility

    Enterprises competing in today’s highly dynamic business environment aim at achieving Sustained Competitive Advantage (SCA) as defined by Barney. In this paper, we present an operational method and the protoco...

    Matteo Della Bordella, Rong Liu in Information Systems: Crossroads for Organi… (2012)

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    Chapter

    Offshoring: Cross-Cultural Strategies from the Offshore Provider’s Perspective

    Global sourcing is characterised by the migration of knowledge-intensive as well as routine IT-enabled tasks from large industrialized countries to lower wage, highly productive, labour-intensive locations (Ca...

    Pamel Abbott, Ying Qin Zheng, Rong Du in The New IT Outsourcing Landscape (2012)