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    Chapter and Conference Paper

    Impact of Recommendations on Advertising-Based Revenue Models

    Online content providers need a loyal user base for achieving a profitable revenue stream. Large number of visits and long clickstreams are essential for business models based on online advertising. In e-comme...

    Philipp Bodenbenner, Markus Hedwig… in E-Life: Web-Enabled Convergence of Commerc… (2012)