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  1. No Access

    Chapter

    Big Data Entrepreneurship in Healthcare

    This case study describes the entrepreneurial process of Jiangsu Dongzhi Data Technology Co., Ltd (Dongzhi Data), from conception through implementation—from establishing a patient-centered healthcare model fr...

    Daohai Zhang, Mingyue Fan in Casebook of Chinese Business Management (2022)

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    Chapter

    Can Qianzhiguan Tea Turn the Corner in the Context of the “Internet Plus” Agriculture?

    This case begins with the entrepreneurial process of the Guizhou Qianzhiguan Tea Manufacturing Comprehensive Development Co., Ltd. (Qianzhiguan). It describes how the enterprise sticks to its original mission ...

    Mingyue Fan, Limin Wang in Casebook of Chinese Business Management (2022)

  3. No Access

    Chapter

    TikTok: How a Chinese Video Clip App Became a Popular and Successful Global Brand

    Since 2017, the video content entertainment industry has been on the rise. TikTok is a social media app that lets users watch, create, and share video clips. Users can create and share a 15-second video on any...

    Mingyue Fan, Morrant Hemans in Casebook of Chinese Business Management (2022)

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    Chapter

    A Great Florist: The Initial Heart of the Founder of the Dongxin International Flower Company

    Tian** Dongxin Intl Flowers Co., Ltd., popularly called Dongxin Flowers, represents a new paradigm of modern urban agriculture dominated by scientific and technological research and development, industrial pr...

    Mingyue Fan, Limin Wang in Casebook of Chinese Business Management (2022)

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    Book

    Casebook of Chinese Business Management

    Mingyue Fan, Dr. Limin Wang… in Management for Professionals (2022)