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    Entrepreneurial Self-Identity: Predictors and Effects Within the Theory of Planned Behavior Framework

    To combine the identity and the theory of planned behavior (TPB) approaches to entrepreneurship, we investigated unique main effects as well as moderating effects of an entrepreneurial self-identity in the TPB...

    Martin Obschonka, Rainer K. Silbereisen, Uwe Cantner in Journal of Business and Psychology (2015)