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16 Result(s)

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  1. No Access

    Chapter and Conference Paper

    Managing Crisis Overseas: An Explorative Analysis of Apple’s Warranty Crisis Communication in China

    Guanxi, is defined as “durable social connections and networks a firm uses to exchange favors for organizational purpose” (Gu et al. 2008). Although guanxi has been found the dominant...

    Lili Gai in Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (2016)

  2. No Access

    Chapter and Conference Paper

    The Selling Power of Customer-Generated Product Reviews: the Matching Effect Between Consumers’ Cognitive Needs and Persuasive Message Types

    A 2007 survey reported that one in three Internet users make purchase decisions influenced by sites with social contents (Wasserman 2007), social networking websites such as Facebook.com. Although Amazon.com i...

    Lili Gai in Thriving in a New World Economy (2016)

  3. No Access

    Chapter and Conference Paper

    From Consumer Socialization to Status Consumption: A Cross Cultures Study among High School Students

    Consumer socialization (Ward 1974) or consumer development (McNeal 2007) is the area of marketing concerning “consumer orientation” of the individual, i.e., their growth in the areas of material and symbolic c...

    Thuy D. Nguyen, Mariel Ma, Lili Gai, Waros Ngamsiriudom in Thriving in a New World Economy (2016)

  4. No Access

    Chapter and Conference Paper

    Love Consumption at the Digital Age: Online Consumer Review and Romantic Gift Giving: An Abstract

    China is the biggest e-commerce market and a trend leader in the global marketplace. This study focuses on understanding romantic gift-giving and online consumer reviews and how they impact consumers purchase ...

    Lilly Ye, Lili Gai, Eyad Youssef, Tao Jiang in Marketing Opportunities and Challenges in … (2020)

  5. No Access

    Living Reference Work Entry In depth

    Ethics of Sustainability Education

    Lili-Ann Wolff in Encyclopedia of Sustainable Management

  6. No Access

    Living Reference Work Entry In depth

    Transdisciplinary Learning

    Lili-Ann Wolff in Encyclopedia of Sustainable Management

  7. No Access

    Living Reference Work Entry In depth

    Phenomenon-Based Learning

    Lili-Ann Wolff in Encyclopedia of Sustainable Management

  8. No Access

    Living Reference Work Entry In depth

    Transformative Learning

    Lili-Ann Wolff in Encyclopedia of Sustainable Management

  9. No Access

    Living Reference Work Entry In depth

    Biodiversity Education

    Lili-Ann Wolff in Encyclopedia of Sustainable Management

  10. No Access

    Reference Work Entry In depth

    Phenomenon-Based Learning

    Lili-Ann Wolff in Encyclopedia of Sustainable Management (2023)

  11. No Access

    Reference Work Entry In depth

    Ethics of Sustainability Education

    Lili-Ann Wolff in Encyclopedia of Sustainable Management (2023)

  12. No Access

    Reference Work Entry In depth

    Transdisciplinary Learning

    Lili-Ann Wolff in Encyclopedia of Sustainable Management (2023)

  13. No Access

    Reference Work Entry In depth

    Transformative Learning

    Lili-Ann Wolff in Encyclopedia of Sustainable Management (2023)

  14. No Access

    Reference Work Entry In depth

    Biodiversity Education

    Lili-Ann Wolff in Encyclopedia of Sustainable Management (2023)

  15. No Access

    Living Reference Work Entry In depth

    Credit Unions and Credit Cooperatives

    Olufemi Sallyanne Decker, Lili Yan in Encyclopedia of Sustainable Management

  16. No Access

    Reference Work Entry In depth

    Credit Unions and Credit Cooperatives

    Olufemi Sallyanne Decker, Lili Yan in Encyclopedia of Sustainable Management (2023)