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    Chapter and Conference Paper

    Sustainable Competitive Advantages of Chinese Online Travel Agents by RBV Model: A Data Based Analysis

    Chinese Online Tourism Agents (OTAs) are facing with fierce competition currently. Therefore, it is of primary importance for Chinese OTAs to build long lasting competitive advantages. This study identifies th...

    Jiyang Chen, Haojiang Tong, Yue Li in 2021 International Conference on Big Data … (2022)