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Article
A stakeholder marketing perspective: golf’s potential to (re-)position as a health sport
Modern societies are challenged by unhealthy lifestyles. There is great evidence that regular physical activity offers positive physiological, mental and social health benefits. Emerging research shows that go...
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Article
Crowdfunding in sports
The sale of naming rights to sport facilities is a widespread practice. However, there may be public resistance to naming rights because sport remains associated with tradition and local identity. In response,...
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Article
League design and sporting challenge as factors in amateur golf players’ satisfaction
The organization of individual sports into leagues has received little attention in research, but its practical relevance has increased. This article aims to elucidate the role of competitive balance and leagu...