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    Chapter and Conference Paper

    An Integrative Approach for Product Development and Customer Satisfaction Measurement

    As soon as the automotive industry in the western world countries recognizes that the outstanding performance of Japanese manufacturers is the result of a customer-oriented understanding of quality, the QFD ap...

    A. Herrmann, C. Seilheimer, I. Vetter, M. Wricke in Classification in the Information Age (1999)