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    University Social Augmenters Brand Equity: Do University Social Augmenters Possess Brand Characteristics? An Abstract

    Do university social augmenters have brand equity? To answer this question, the study conceptualizes, develops, and empirically examines a model of university social augmenters brand equity (USABE). We define ...

    Ahmed Eldegwy, Tamer H. Elsharnouby… in Finding New Ways to Engage and Satisfy Glo… (2019)