4 Result(s)
within
Computer Science
Computation by Abstract Devices
Discrete Mathematics in Computer Science
Information Systems Applications (incl. Internet)
S. Muthukrishnan
Chapter
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Chapter and Conference Paper
Budget Optimization for Online Campaigns with Positive Carryover Effects
While it is relatively easy to start an online advertising campaign, proper allocation of the marketing budget is far from trivial. A major challenge faced by the marketers attempting to optimize their campaig...
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Chapter and Conference Paper
Strictly-Black-Box Zero-Knowledge and Efficient Validation of Financial Transactions
Zero Knowledge Proofs (ZKPs) are one of the most striking innovations in theoretical computer science. In practice, the prevalent ZKP methods are, at times, too complicated to be useful for real-life applicati...
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Chapter and Conference Paper
Approximation Schemes for Sequential Posted Pricing in Multi-unit Auctions
We design algorithms for computing approximately revenue-maximizing sequential posted-pricing mechanisms (SPM) in K-unit auctions, in a standard Bayesian model. A seller has K copies of an item to sell, and there...
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Chapter and Conference Paper
Selective Call Out and Real Time Bidding
Ads on the Internet are increasingly sold via ad exchanges such as RightMedia, AdECN and Doubleclick Ad Exchange. These exchanges allow real-time bidding, that is, each time the publisher contacts the exchange...
