Page
%P
-
Chapter and Conference Paper
Identity Marketing: The Moderating Effect of Self-Construal and Product Category on Consumer Agency: An Abstract
In this study, we conducted two experiments to explore the persuasive effects of identity-defining messages and identity-referencing messages under the influences of product category and self-construal when co...
-
Chapter
Diagnosis of Chronic Pancreatitis
It is difficult to some extent to make the definitive diagnosis of chronic pancreatitis, especially if the disease is not recognized by the physicians treating the patients. Basing on the presence of several d...
