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Chapter and Conference Paper
Managing Crisis Overseas: An Explorative Analysis of Apple’s Warranty Crisis Communication in China
Guanxi, is defined as “durable social connections and networks a firm uses to exchange favors for organizational purpose” (Gu et al. 2008). Although guanxi has been found the dominant...
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Chapter and Conference Paper
The Selling Power of Customer-Generated Product Reviews: the Matching Effect Between Consumers’ Cognitive Needs and Persuasive Message Types
A 2007 survey reported that one in three Internet users make purchase decisions influenced by sites with social contents (Wasserman 2007), social networking websites such as Facebook.com. Although Amazon.com i...
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Chapter and Conference Paper
From Consumer Socialization to Status Consumption: A Cross Cultures Study among High School Students
Consumer socialization (Ward 1974) or consumer development (McNeal 2007) is the area of marketing concerning “consumer orientation” of the individual, i.e., their growth in the areas of material and symbolic c...
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Chapter and Conference Paper
Love Consumption at the Digital Age: Online Consumer Review and Romantic Gift Giving: An Abstract
China is the biggest e-commerce market and a trend leader in the global marketplace. This study focuses on understanding romantic gift-giving and online consumer reviews and how they impact consumers purchase ...