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    Perceived effectiveness of pictorial health warnings among Mexican youth and adults: a population-level intervention with potential to reduce tobacco-related inequities

    Pictorial health warnings on cigarette packages are a prominent and effective means of communicating the risks of smoking; however, there is little research on effective types of message content and socio-demo...

    David Hammond, James Thrasher, Jessica L. Reid, Pete Driezen in Cancer Causes & Control (2012)