Business Under Crisis Volume I
Contextual Transformations
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Editorial Introduction: Business Under Crisis—Avenues for Innovation, Entrepreneurship and Sustainability
A crisis can devastate an organisation. However, it is important to remember that throughout history, crises have been pivotal in develo** societies. Following this line of thought, in this chapter, we explo...
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An Overview of Business Advancement Through Technology: Markets and Marketing in Transition
Technology transforms rapidly nearly every aspect of corporate life. Technological innovation drives businesses and vice versa. Businesses produce new technologies while creating avenues for progress and devel...
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Opening up the Black Box on Digitalisation and Agility: Key Drivers and Main Outcomes
Given the rising global interest in the digital technologies, the study aims to investigate the influence of digital transformation on the firm’s organizational performance and sustainable development. A quant...
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Adoption of robust business analytics for product innovation and organizational performance: the mediating role of organizational data-driven culture
In the present digital environment, a data-driven organizational culture has become a vital emerging driver of organizational growth. This data-driven culture has assumed an advanced shape due to adoption of a...
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Editorial Introduction: Contextual Evolution of SMEs across Markets, Disciplines and Sectors
SMEs, like most organizations across the typological spectrum, have substantially and visibly been affected by the wider (r)evolution that has transformed the business context internationally. The well-establi...
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Editorial Introduction: The Changing Opportunities and Challenges of SMEs in Contemporary Business
SMEs, diachronically, have been characterized by scholars, practitioners and administrators as economic drivers, major employers and innovators. The identity of SMEs, along with their characteristics, attribut...
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Digitalization of SMEs: A Review of Opportunities and Challenges
SMEs have always been hailed as economic drivers and the major employer, across industries and nations. And though receiving, perhaps, less attention than they deserve compared to their larger counterparts, th...
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The Changing Role of SMEs in Global Business
Volume II: Contextual Evolution Across Markets, Disciplines and Sectors
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Editorial Introduction: The Requisite Bridge from Theory to Practice
This chapter philosophically identifies a widening of the gap between theory and practice across the spectrum of business research, and highlights the imperative of scholarly works to bridge this gap in a temp...
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The Synergy of Business Theory and Practice
Advancing the Practical Application of Scholarly Research
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Industry Application of Assessment and Forecasting Theories Through Comparative Financial Analysis: The Case of Greek Pharmaceutical Industries Under Crisis Conditions
The purpose of this research is to examine the synergy of business theory and practice by a comparative financial analysis of six leading Greek companies in the pharmaceutical industry, during 2000–2016. Analy...
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Editorial Introduction
Contemporary organisations, from across the typological and geographic spectrum, are increasingly pressured to survive and grow in an incessantly changing business context, one characterised by the constant sh...
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Linking Motivational Leadership with Creativity
The principles of motivation and creativity constitute key parameters of successful management and contribute significantly to productivity and efficiency. This chapter combines primary qualitative and quantit...
