Definition
This chapter provides an overview of a series of projects focusing on fighting hunger in Ethiopia. As a landlocked country in the Horn of Africa, Ethiopia suffers from drought, flood, inconsistent food supply, and decades of conflict. To provide help and resources, non-government organizations such as Mercy Corps, World Food Programme, Compassion International, and Concern Worldwideadopted various strategies to fight hunger in Ethiopia, relieved the hunger situation in Ethiopia significantly. To gain a comprehensive understanding of the activities and strategies in the realm of social marketing, this entry delves into the background context of the hunger crisis in Ethiopia. This case study delves into target audiences using the “4Ps” marketing mix approach, focusing on product, promotion, place, and people for a detailed analysis. Additionally, the case further discusses implementation management, monitoring, and evaluation processes. Finally, the chapter concludes with a...
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Chen, Y., Wang, D., Nguyen, M., Yan, H. (2024). Fighting Hunger in Ethiopia. In: The Palgrave Encyclopedia of Social Marketing. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-14449-4_183-1
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DOI: https://doi.org/10.1007/978-3-030-14449-4_183-1
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