FormalPara Key Points

When geographical, financial or situational constraints complicate the use of face-to-face time trade-off (TTO) data collection, the use of digital interviews facilitated by trained interviews and videotelephony software is a feasible alternative.

Advantages of digital TTO interviews compared to face to face are the decreased need for travel and increased flexibility of interview scheduling, which could reduce costs and may foster representative sampling. Possible disadvantages of tele-TTO are partial loss of visual cues, complications with building rapport and possible selection effects that result from differences in interview preparation.

A comparison of personal and digital TTO interview data suggests that the results are similar for both modes of administration.

1 Introduction

The time trade-off (TTO) method, which requires trading off length and quality of life, generally produces a large amount of inconsistent or implausible responses [1]. To improve data quality, the methods used to operationalise TTO in large-scale valuation studies have developed substantially in the past decades [2]. Whereas early valuation studies relied on props to illustrate TTO [3], this valuation method is now often operationalised digitally. For example, the latest valuation protocol for EQ-5D-5L prescribes the use of computer-assisted face-to-face (personal) interviews (CAPI) for TTO using highly standardised software [4], although alternative software packages exist [45, 46], where such inequalities may be even larger than in OECD countries.

In this project, no data were collected on respondents’ or the interviewer’s experiences during personal- and tele-TTO interviews. As such, although it is seen as a key concern in qualitative work [19, 34], it is not possible to determine if the respondents and interviewer experienced differences in rapport. Weller [34] investigated this question in qualitative longitudinal research, in which videotelephony was introduced in a project with young-adult respondents who had relied on home visits for data collection in earlier phases. When comparing interview experiences, Weller [34] notes that the rapport experienced during these videotelephony interviews could be similar or at times even better (see also [17]). For example, some respondents experienced the interview as more personal and felt less pressure. However, this appeared to be dependent on the quality of the audio-visual connection. For example, whereas personal interviews often commenced by exchanging pleasantries (which are important for establish rapport), digital interviews often commenced with ensuring the connection was of sufficient quality [34]. Furthermore, when the audio quality impeded the interview, both interviewer and respondent had to invest considerable energy understanding each other and avoid interruptions, rather than thinking through their answers [34]. The latter seems of particular importance for tele-TTO, as in TTO where the use of mental shortcuts, rather than thinking through the answer, is often seen as a problem [47, 48]. Hence, further research should explore whether tele-TTO affects interviewer and respondents’ experiences, as it appears that these are heterogeneous [34]. It could also be explored if a hybrid data collection is feasible, in which the decision between tele-TTO and personal TTO is left up to the respondents. Such strategies were used successfully in qualitative research [17].

7 Conclusions and Additional Suggestions for Future Research

Admittedly, the results of this ongoing project should be carefully interpreted as it was not designed with the goal of comparing tele-TTO and personal TTO interviews. Hence, a study that has this explicit goal is a first paramount step for future research. Furthermore, future research may explore the role of alternative devices and software. Most tele-TTO interviews for this project were completed with a Zoom connection on a laptop. Perhaps the feasibility of tele-TTO interviews depends on the software used, as the options available to interviewers and the steps required for respondents to connect may differ. Performing tele-TTO interviews on mobile phones may require changes to the operationalisation of TTO (e.g. increased font size). Such changes could be worthwhile, as access to mobile phones and wireless connection is growing worldwide [49].

In conclusion, this paper suggests that tele-TTO may be a feasible, flexible, and low-cost alternative to personal TTO interviews, with some evidence suggesting that both modes of administration yield mostly similar outcomes. However, tele-TTO may suffer from selection effects and the use of videotelephony software may complicate the interview process. As situational constraints may prohibit the use of personal TTO interviews (e.g. COVID-19), additional research studying when, why, how, and for whom tele-TTO interviews should be used appears valuable.