ABSTRACT
The LIVESTRONG Centers of Excellence were funded to increase the effectiveness of survivorship care in oncology practice. This study describes the ongoing process of adopting and implementing survivorship care using the framework of the diffusion of innovation theory of change. Primary data collection included telephone interviews with 39 members from the eight centers and site visits. Organizational characteristics, overall progress, and challenges for implementation were collected from proposals and annual reports. Creating an awareness of cancer survivorship care was a major accomplishment (relative advantage). Adoption depended on the fit within the cancer center (compatibility), and changed over time based on trial and error (trialability). Implementing survivorship care within the existing culture of oncology and breaking down resistance to change was a lengthy process (complexity). Survivorship care became sustainable as it became reimbursed, and more new patients were seen (observability). Innovators and early adopters were crucial to success. Diffusion of innovation theory can provide a strategy to evaluate adoption and implementation of cancer survivorship programs into clinical practice.
Similar content being viewed by others
References
Shulman LN, Jacobs LA, Greenfield, Jones B, et al. Cancer care and cancer survivorship care in the United States: will we be able to care for these patients in the future? J Oncol Pract. 2009;5:119-123.
Shapiro CL, McCabe MS, Syrjala KL, Friedman D, Jacobs LA, et al. The LIVESTRONG survivorship center of excellence network. J Cancer Surviv. 2009;3:4-11.
Institute of Medicine. From Cancer Patient to Cancer Survivor: Lost in Transition. Washington D.C: The National Academy; 2006.
Campbell MK, Tessaro I, Gellin M, Valle CG, et al. Adult cancer survivorship care: experiences from the LIVESTRONG centers of excellence network. J Cancer Surviv. 2011;5:271-282.
Rogers EM. Diffusion of innovations. 5th ed. New York, NY: Free Press; 2003.
Berwick DM. Disseminating innovations in health care. JAMA. 2003;289:1969-1975.
Meyer G. Diffusion methodology: time to innovate? J Health Commun. 2004;9:59-69.
Greenhalgh T, Robert G, Macfarlane F, Bate P, et al. Diffusion of innovations in service organizations: systematic review and recommendations. Milbank Q. 2004;82:581-629.
Dopson S, FitzGerald L, Ferlie E, Gabbay J, et al. No magic targets! Changing clinical practice to become more evidence based. Health Care Manag Rev. 2002;27:35-47.
Denis JL, Hebert Y, Langley A, Lozeau D, et al. Explaining diffusion patterns for complex health care innovations. Health Care Manag Rev. 2002;27:60-73.
Sanson-Fisher RW. Diffusion of innovation theory for clinical change. Med J Aust. 2004;180:S55-S56.
Bowen D, Sorenson G, Weiner B, Campbell MK, et al. Dissemination research in cancer control: where are we and where should we go? Cancer Causes Control. 2009;20:473-485.
Pollack LA, Hawkins NA, Peaker BL, et al. Survivorship research dissemination and translation: a frontier for cancer. Cancer Epidemiol Biomarkers Prev. 2011;20:2093-2098.
Wagner EH, Austin BT, Vonkorff M. Improving outcomes in chronic illness. Manag Care Q. 1996;4:12-25.
Patton MQ. Qualitative research & evaluation methods. 3rd ed. Thousand Oaks: Sage Publications; 1990.
Greenhalgh T, Stamer K, Bratan T, Byrne E, Mohammad Y, Russell J. Introduction of shared electronic records: multi-site case study using diffusion of innovation theory. BMJ. 2008;337:a1786.
Dearing JW. Improving the state of health programming by using diffusion theory. J Health Commun. 2004;9:21-36.
Hornik R. Some reflections on diffusion theory and the role of Everett Rogers. J Health Commun. 2004;9:143-148.
Bero LA, Grilli R, Grimshaw JM, et al. Closing the gap between research and practice: an overview of systematic reviews of interventions to promote the implementation of research findings. BMJ. 1998;317:465-468.
Acknowledgments
This research was supported by funding from the LIVESTRONG Foundation.
Author information
Authors and Affiliations
Corresponding author
Additional information
Marci K Campbell is deceased.
Implications
Practice:Recognizing barriers and facilitators for change when introducing a new practice (cancer survivorship) into oncology services is essential for program success.
Policy:
Adequate and continuing resources along with organizational commitment and support are essential for adoption and implementation of cancer survivorship care into clinical care.
Research:
Research to identify what does and does not work in the process of adopting and implementing survivorship programs in a clinical setting should occur from the beginning to make sure programs continue.
About this article
Cite this article
Tessaro, I., Campbell, M.K., Golden, S. et al. Process of diffusing cancer survivorship care into oncology practice. Behav. Med. Pract. Policy Res. 3, 142–148 (2013). https://doi.org/10.1007/s13142-012-0145-4
Published:
Issue Date:
DOI: https://doi.org/10.1007/s13142-012-0145-4