Abstract
After the long-standing effort and negotiations, Amazon finally released its two Kindle products in China since it entered China 9 years ago. Some say Kindle as it plays as a Catfish would stir up China’s e-book reading market, while the others say Kindle has missed the best timing to enter the market. The article describes the Kindle’s current status in China digital publishing arena, exploring the consistent Amazon strategies in China e-commerce market, and analyzing its threats and opportunities coming from four aspects in the long run, policy, content, willingness-to-pay and competition.
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Lei, Y. Amazon’s Day One in China: The Role of Amazon’s Kindle in China. Pub Res Q 29, 365–370 (2013). https://doi.org/10.1007/s12109-013-9334-3
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DOI: https://doi.org/10.1007/s12109-013-9334-3