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The Relationship Between Happiness and Consumption Expenditure: Evidence from Rural China

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Abstract

We use data from the 2016 China Labor-force Dynamics Survey (CLDS) to examine the relationship between happiness and consumption expenditure of rural farmers in China. A two-stage residual inclusion approach is applied to tackle the potential endogeneity issue of happiness. The empirical results show that a higher level of happiness is associated with an increase in consumption expenditure in general. Further analysis reveals that higher levels of happiness are positively and significantly associated with higher expenditures on basic living goods, education and gifts. We also find that both household income and access to the Internet boost happiness and increase consumption expenditure. Happiness plays a larger role in improving the consumption expenditure of rural households compared with their urban counterparts. Our findings may suggest that improving rural income via income diversification strategies and investing in rural information and communication technology infrastructures would encourage rural farmers’ happiness, promote the upgrading of rural consumption and boost sustainable economic growth.

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Data Availability

The data that support the findings of this study are available from the corresponding author, Wanglin Ma, upon reasonable request.

Notes

  1. In addition to Pearson correlation analysis, we also run one ordered probit model for happiness equation and one OLS model for consumption expenditure equation with inclusion of the IV (i.e. community safety). The results (Table 7 in the Appendix) show that the IV is statistically significant in the happiness equation but not statistically significant in the consumption expenditure equation. The findings further confirm the validity of the IV.

  2. Family functioning is a multidimensional concept that refers to how family members interact with each other and work together to achieve common family goals and outcomes (Morris and Blanton 1998).

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Funding

The authors would like to thank the funding support from the National Natural Science Foundation of China Project (Grant No. 71903062) and Lincoln University commerce faculty seed fund project (INT5066).

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Correspondence to Wanglin Ma.

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Appendix

Appendix

Table 6 Pearson correlation coefficient analysis for testing the IV’s validity
Table 7 Ordered probit estimation for happiness equation and OLS estimation for consumption equation: validity test of the IV
Table 8 2SRI estimates for the impact of happiness on household income and frequency of eating out
Table 9 The CMP estimates for the impact of happiness on consumption expenditure
Table 10 2SRI estimates for the impact of life satisfaction on consumption expenditure
Table 11 2SRI estimates for the impact of happiness on consumption expenditure of urban residents
Table 12 2SRI estimates for the impacts of happiness on consumption expenditure patterns of urban households
Table 13 Ordered probit estimates for the impact of consumption expenditure on happiness

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Zhu, Z., Ma, W., Leng, C. et al. The Relationship Between Happiness and Consumption Expenditure: Evidence from Rural China. Applied Research Quality Life 16, 1587–1611 (2021). https://doi.org/10.1007/s11482-020-09836-z

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  • DOI: https://doi.org/10.1007/s11482-020-09836-z

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