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The Role of Religiosity in Business and Consumer Ethics: A Review of the Literature

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Abstract

In 1949 Culliton noted that “… religion has something to offer business” (Culliton, 1949, p. 265). While religion definitely does have something to offer business, especially business ethics, it is only recently that empirical research linking religiosity and business ethics has been conducted. Indeed, religiosity affords a background, against which the ethical nature of business, including marketing and consumer behavior, can be interpreted. This article offers a descriptive, rather than normative, perspective in reviewing articles linking religion to business and consumer ethics. The main objective of the article being both to present some of the most significant empirical findings to date and also to encourage researchers to pursue further research in this relatively under researched area.

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Authors and Affiliations

  1. Phil B. Hardin Professor of Marketing & Pharmacy Administration, School of Business Administration, University of Mississippi, University, MS, 38677, U.S.A.

    Scott J. Vitell

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  1. Scott J. Vitell
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Correspondence to Scott J. Vitell.

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Vitell, S.J. The Role of Religiosity in Business and Consumer Ethics: A Review of the Literature. J Bus Ethics 90 (Suppl 2), 155–167 (2009). https://doi.org/10.1007/s10551-010-0382-8

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