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The relation between task-unrelated media multitasking and task-related motivation

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Abstract

In two experiments, we explored the relation between participants’ (a) levels of motivation to complete a task and (b) task-unrelated media multitasking. In Experiment 1, we examined the extent to which participants’ levels of motivation to complete a task influenced their tendency to engage in task-unrelated media multitasking. Participants completed a 1-back task, while having the opportunity to turn on and off an unrelated, optional video. Results showed that participants who were told they would finish the experiment early if they achieved a sufficient level of performance (the motivated group) were significantly less likely to play the optional video during the 1-back task than those who were not given the opportunity to finish early (control condition). In Experiment 2, we examined the extent to which engaging in task-unrelated media multitasking affected task-related motivation. Three groups of participants completed a 1-back task, while (a) no video was presented, (b) a video was continuously played, or (c) participants could turn on and off a video at their leisure (as in Experiment 1). At both the beginning and the end of Experiment 2, participants were asked to indicate their level of motivation to complete the task. Interestingly, results revealed that continuously having the video playing helped sustain task-related motivation. Thus, although greater motivation to perform a task reduces the likelihood of engaging in task-unrelated media multitasking, such media multitasking also appears to increase levels of motivation.

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Availability of data and materials

All materials and programs used in the presented experiments, together with anonymized data and analysis scripts, can be found at: https://osf.io/m4sr7.

Notes

  1. Here, we use the term ‘task-related motivation’ to refer to a person’s level of motivation to perform well on her primary/focal task.

  2. This instruction has been effectively used to increase participant motivation in a study examining the effects of motivational manipulations on mind wandering: Seli, Schacter, Risko, and Smilek (2017).

  3. Due to a programming error, targets occurred slightly higher than the intended target frequency of 16.67%.

  4. A Chi-square test indicated that endorsements of ‘Yes’ (5 Control, 6 Motivated), ‘No’ (48 Control, 41 Motivated), and ‘N/A’ (25 Control, 32 Motivated), did not vary by group, χ2(2) = 1.50, p = 0.474.

  5. We computed a Bayes Factor for the Motivation Probe by Group interaction using the R package “BayesFactor.” We interpreted our Bayes Factors based on the recommendations of Jeffreys (1961). The Bayes Factor for the model with main effects was 1795.84, whereas the Bayes Factor for the model with the full interaction was 576.68. Therefore, the data are 3.11 times more likely under the main effects model than the full interaction model. This is moderate evidence against the inclusion of the interaction.

  6. Given the slightly skewed distribution of proportion hits in the Motivated Group, a non-parametric Wilcox ranked-sum test might also be used to compare hits between the two groups. This test indicates that participants in the Motivated Group had a higher proportion of hits than participants in the Control Group, W = 2253, p = 0.003.

  7. Due to a programming error, targets occurred slightly more frequently than the intended target frequency of 16.67%.

  8. We computed a Bayes Factor for the Motivation Probe by Group interaction using the R package “BayesFactor.” The Bayes Factor for the model with main effects was 1.54 × 1012, whereas the Bayes Factor for the model with the full interaction model was 8.94 × 1011. Therefore, the data are 1.72 times more likely under the main effects model than the full interaction model. This is weak evidence against the inclusion of the interaction.

  9. Motivation ratings across the three groups did not differ at the beginning of the experiment, F(2, 233) = 0.21, p = 0.814, η2 < 0.01, but bordered on significance at the end of the experiment, F(2, 233) = 3.03, p = 0.05, η2 = 0.03. At the end of the experiment, motivation was higher in the Video On group than the Control, t(153.25) = 2.18, p = 0.031, d = 0.35, and Video-Toggle group, t(153.39) = 2,08, p = 0.039, d = 0.33. Motivation did not vary across the Control and Video-Toggle groups, t(152.52) = 0.28, p = 0.779, d = 0.04.

  10. We also computed a Bayes Factor for the change in motivation between groups, addressed in each of the Welch t tests, using the R package “Bayes Factor.” The Bayes Factor for the t test comparing the decline in motivation from Pre- to Post-Experiment in the Video On Group compared to the Control Group was 1.78. This indicates that there is anecdotal evidence for a greater decline of motivation, Pre- to Post-Experiment, in the Video On Group compared to the Control Group. The Bayes Factor for the t test comparing the decline in motivation from Pre- to Post-Experiment in the Video-Toggle Group compared to the Control Group was 0.213 indicating moderate evidence for the null hypothesis. Lastly, the Bayes Factor for the t test comparing the decline in motivation from Pre- to Post-Experiment in the Video On Group compared to the Video-Toggle Group was 0.73, indicating anecdotal evidence for the null hypothesis.

  11. Levene’s test indicated unequal variance between groups, F = 5.42, p = 0.022.

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Funding

This research was supported by a Natural Science and Engineering Research Council of Canada (NSERC) Discovery Grant to Daniel Smilek (RGPIN-2019-04071).

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Correspondence to Brandon C. W. Ralph.

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Brandon Ralph declares that he has no conflict of interests. Alyssa Smith declares that she has no conflict of interests. Paul Seli declares that he has no conflict of interests. Daniel Smilek declares that he has no conflict of interests.

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This research received full ethics clearance from a University of Waterloo Research Ethics Committee and adhered to the appropriate ethical guidelines (ORE#21005). All procedures were performed in studies involving human participants were in accordance with the ethical standards of the institutional and/or national research committee and with the 1964 Helsinki declaration and its later amendments or comparable ethical standards.

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Ralph, B.C.W., Smith, A.C., Seli, P. et al. The relation between task-unrelated media multitasking and task-related motivation. Psychological Research 85, 408–422 (2021). https://doi.org/10.1007/s00426-019-01246-7

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  • DOI: https://doi.org/10.1007/s00426-019-01246-7

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