Abstract
With the advancement of Internet technologies and accessibility of the Internet, new marketing avenues have emerged thus facilitating the development of Internet marketing. It is evident that digital marketing is a high potential component of any marketing plan incorporated by successful businesses to increase their outreach and achieve desirable results. The customers have immediate access to all sorts of information like images and videos of destinations thereby highlighting the USP of that product through visual appeal and influencing the decision of customer toward the desired destination. The tourism companies are promoting their brand and reaching their potential customer by providing best travel deals through various digital technologies thus influencing the whole tourism industry. This paper discusses and analyzes the components and significance of digital marketing in tourism industry in contemporary times. It also explores the influence of digital marketing in tourism sector and indicates the further issues which need to be addressed.
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Gupta, G. (2019). Inclusive Use of Digital Marketing in Tourism Industry. In: Satapathy, S., Bhateja, V., Somanah, R., Yang, XS., Senkerik, R. (eds) Information Systems Design and Intelligent Applications. Advances in Intelligent Systems and Computing, vol 862. Springer, Singapore. https://doi.org/10.1007/978-981-13-3329-3_38
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DOI: https://doi.org/10.1007/978-981-13-3329-3_38
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