Overview
- Werbewirkung effizient kontrollieren
Part of the book series: neue betriebswirtschaftliche forschung (nbf) (NBF, volume 231)
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Table of contents (6 chapters)
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Bibliographic Information
Book Title: Multivariate Werbewirkungskontrolle
Book Subtitle: Konzepte zur Auswertung von Werbetests
Authors: Manfred Schwaiger
Series Title: neue betriebswirtschaftliche forschung (nbf)
DOI: https://doi.org/10.1007/978-3-663-10852-8
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1997
Softcover ISBN: 978-3-409-12841-4Published: 15 October 1997
eBook ISBN: 978-3-663-10852-8Published: 02 July 2013
Series ISSN: 0175-8802
Series E-ISSN: 2945-8129
Edition Number: 1
Number of Pages: XIX, 296
Number of Illustrations: 50 b/w illustrations
Topics: Business and Management, general