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Table of contents (12 chapters)
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Bibliographic Information
Book Title: Goodwill und Marketingstrategie
Authors: Hermann Simon
DOI: https://doi.org/10.1007/978-3-322-85656-2
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1985
Softcover ISBN: 978-3-409-13603-7Published: 01 January 1985
eBook ISBN: 978-3-322-85656-2Published: 08 March 2013
Edition Number: 1
Number of Pages: 250
Topics: Business and Management, general