Abstract
Online content publishers often use catchy headlines for their articles in order to attract users to their websites. These headlines, popularly known as clickbaits, exploit a user’s curiosity gap and lure them to click on links that often disappoint them. Existing methods for automatically detecting clickbaits rely on heavy feature engineering and domain knowledge. Here, we introduce a neural network architecture based on Recurrent Neural Networks for detecting clickbaits. Our model relies on distributed word representations learned from a large unannotated corpora, and character embeddings learned via Convolutional Neural Networks. Experimental results on a dataset of news headlines show that our model outperforms existing techniques for clickbait detection with an accuracy of 0.98 with F1-score of 0.98 and ROC-AUC of 0.99.
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Anand, A., Chakraborty, T., Park, N. (2017). We Used Neural Networks to Detect Clickbaits: You Won’t Believe What Happened Next!. In: Jose, J., et al. Advances in Information Retrieval. ECIR 2017. Lecture Notes in Computer Science(), vol 10193. Springer, Cham. https://doi.org/10.1007/978-3-319-56608-5_46
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DOI: https://doi.org/10.1007/978-3-319-56608-5_46
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