Abstract
Sustaining revenue growth is the issue which dominates the strategic thinking of all of our excellent banks. It merited a chapter in our 1984 book (‘Penetrating New Markets’) but has assumed even more importance to banks in developed markets where banking is a mature industry whose revenues are widely assumed to grow at the rate of GDP increase (perhaps 3 per cent per annum over the economic cycle).
‘Banking is a revenue-starved industry.’
Robert Albertson, Sandler O’Neill
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© 2004 Steven I. Davis
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Davis, S.I. (2004). Sustaining Revenue Growth. In: Excellence in Banking — Revisited!. Palgrave Macmillan, London. https://doi.org/10.1057/9780230509405_6
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DOI: https://doi.org/10.1057/9780230509405_6
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-51844-9
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