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Talang Salted Fish Processing Packaging Model Using Value Engineering Methods

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Proceedings of the 4th International Conference on Experimental and Computational Mechanics in Engineering (ICECME 2022)

Part of the book series: Lecture Notes in Mechanical Engineering ((LNME))

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Abstract

One product that needs attention, especially regarding packaging, is the talang salted fish product, which has been trading talang salted fish without sacrificing packaging. This study aims to organize the packaging of talang salted fish so that it has a selling value that can attract consumers to shop. The strategy used is value engineering and the analytical hierarchy method (AHP). First, the engineering method is feasible to be applied to expand the value, performance, and value of packaging design, which consists of brand name criteria, Internet weight measurement, product identity, attractiveness, color suitability, typography, and font size. Then, the analytical hierarchy method is applied at the analysis stage to verify the priority criteria that follow consumer desires. The results showed that the chosen design with the best performance was an alternative (A-B-D-E), to be precise, the display was made of clear plastic packaging material, the colors used were bright, the packaging was rectangular, and each capital letter was used. This elite alternative design includes a value of 0.039. This value is obtained from the performance of 38.9 and the price of IDR thousand per pack. The novelty of this research is that the packaging model is easier to recognize by customers because the packaging is more attractive, more hygienic and does not cause odor from talang foreign fish. The method is more innovative because of the combination of product design and the selection of product alternatives if the product design uses value engineering and if the alternative design uses AHP.

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Acknowledgements

This research is fully supported by PNBP research grant. The authors fully acknowledged Ministry of Higher Education (DIKTI) and Universitas Malikussaleh for the approved fund which makes this important research viable and effective.

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Authors and Affiliations

  1. Department of Industrial Engineering, Universitas Malikussaleh, Lhokseumawe, 24351, Indonesia

    A. Amri & Saifuddin Muhammad Jalil

Authors
  1. A. Amri
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  2. Saifuddin Muhammad Jalil
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Correspondence to Saifuddin Muhammad Jalil .

Editor information

Editors and Affiliations

  1. Department of Mechanical Engineering, Syiah Kuala University, Darussalam, Indonesia

    Irwansyah

  2. Department of Mechanical Engineering, Syiah Kuala University, Darussalam, Indonesia

    Mohd. Iqbal

  3. Department of Mechanical Engineering, Syiah Kuala University, Darussalam, Indonesia

    Syifaul Huzni

  4. Department of Mechanical Engineering, Syiah Kuala University, Darussalam, Indonesia

    Akhyar

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Amri, A., Jalil, S.M. (2024). Talang Salted Fish Processing Packaging Model Using Value Engineering Methods. In: Irwansyah, Iqbal, M., Huzni, S., Akhyar (eds) Proceedings of the 4th International Conference on Experimental and Computational Mechanics in Engineering. ICECME 2022. Lecture Notes in Mechanical Engineering. Springer, Singapore. https://doi.org/10.1007/978-981-99-7495-5_19

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  • DOI: https://doi.org/10.1007/978-981-99-7495-5_19

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-99-7494-8

  • Online ISBN: 978-981-99-7495-5

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