Abstract
Maximizing corporate profitability is one of the goals of managers. Sales plays an important role in the development of a company, as it suggests its performance and success. Based on SMARTFOOD’s low-carbohydrate food product which is labeled K-Pack, the article examines various factors that affect the sales volume of K-Pack, shows the current sales strengths and weaknesses of K-Pack through a SWOT analysis, and makes suggestions for the sales situation of K-Pack. In terms of the factors to predict the sales and profits, the regression results show that except Locations and City index, other variables, such as, price, advertising, store volume, greatly affect the sales amount and help the company to realize the key factors or approach to improve its sales in the future to obtain a sustainable development. Reduce the impact of sales in terms of city index and location on results.
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Yang, K. (2023). Factors Analysis on Affecting the Sales Volume of K-Pack in Smartfood. In: Dang, C.T., Cifuentes-Faura, J., Li, X. (eds) Proceedings of the 2nd International Conference on Business and Policy Studies. CONF-BPS 2023. Applied Economics and Policy Studies. Springer, Singapore. https://doi.org/10.1007/978-981-99-6441-3_56
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DOI: https://doi.org/10.1007/978-981-99-6441-3_56
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