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Behavioral Finance: Prospect Theory Topics in Decision-Making

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Perspectives and Trends in Education and Technology (ICITED 2023)

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 366))

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Abstract

Decision-making by financial market stakeholders is a complex process. For this reason, the analysis and interpretation of investors behavior in this environment should deploy different fields of expertise, such as psychology and sociology. Refuting the principle of complete human rationality, Kahneman and Tversky [1] explore a set of effects, considering cognitive biases that underlie the (often) paradoxical behavior of individuals. Behavioural finance studies these biases and their implications on the decision-making process of investors. Being a relatively new area of knowledge, the challenges it poses to traditional finance is not yet fully explored. This motivated our work, which aims to revisit the contributions of the prospect theory in explaining the decision-making process of individuals. The topic is important because it highlights the opportunity of develo** financial literacy in academic training plans and contributes to clarify the expectations of the decision-making process.

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Acknowledgements

This work is financed by Portuguese national funds through FCT—Fundação para a Ciência e Tecnologia, under the project UIDB/05422/2020.

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Authors and Affiliations

  1. ISCAP, Polytechnic of Porto, Porto, Portugal

    Joana Robalinho

  2. CEOS.PP, ISCAP, Polytechnic of Porto, Porto, Portugal

    Luís M. P. Gomes & Cláudia Pereira

Authors
  1. Joana Robalinho
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  2. Luís M. P. Gomes
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  3. Cláudia Pereira
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Corresponding author

Correspondence to Luís M. P. Gomes .

Editor information

Editors and Affiliations

  1. Polytechnic of Porto, São Mamede de Infesta, Portugal

    Anabela Mesquita

  2. Polytechnic of Porto, São Mamede de Infesta, Portugal

    António Abreu

  3. Polytechnic of Porto, São Mamede de Infesta, Portugal

    João Vidal Carvalho

  4. Nilton Lins University, Manaus, Brazil

    Cleuciliz Santana

  5. Higher School of Advertising and Marketing, Escola Superior de Propaganda e Marketing (ESPM), São Paulo, Brazil

    Cristina Helena Pinto de Mello

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Robalinho, J., Gomes, L.M.P., Pereira, C. (2023). Behavioral Finance: Prospect Theory Topics in Decision-Making. In: Mesquita, A., Abreu, A., Carvalho, J.V., Santana, C., de Mello, C.H.P. (eds) Perspectives and Trends in Education and Technology. ICITED 2023. Smart Innovation, Systems and Technologies, vol 366. Springer, Singapore. https://doi.org/10.1007/978-981-99-5414-8_45

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