A Disciplined Process in Action

Abstract

In this chapter we define a disciplined approach to move as close as possible to the inspiring creative model of leadership and avoid falling back on the fixed and regressive model. This approach is based on five key factors that will help leaders swim against the tide of their biases and motivate their followers. Leaders must be ready to take the hard and long road that engages all actors. They have to focus on the process, on the “how-to” go against their natural inclinations and “how-to” energize and motivate people, before the “what-to-do”, the performance. This means that the resulting model of leadership will evolve between the fixed and the creative model depending on the determination and perseverance exercised. We then consider an example drawn from the creative economy. While the Netflix case is extreme in some respects, it can highlight the main aspects of the disciplined approach just reviewed.