Abstract
Vulnerable Road Users (VRUs), like Motorised two-wheelers (MTWs), are the most affected class of road users. Road safety project evaluation requires analysis of social cost of road crashes. Researchers attempted to understand Willingness to Pay (WTP) for different classes of road users. In this study, WTP for reduction in the chance of fatality is estimated and influence of individual's perception of safety, their socio-demographic characteristics and whether they can make independent financial decisions on WTP is analysed. WTP was observed to vary with the amount of safety improvement the expense will offer. Payment card method was adopted for estimating WTP for various levels of risk reduction and to understand the variation of WTP with variation in the chance of fatality reduction for Indian MTWs. The WTP-CV Payment Card Questionnaire was designed. The questionnaire includes socio-demographic data, risk exposure, financial independence rated on a scale of 1 to 7 and lastly, the valuation questions for various levels of fatality risk reduction. A total of 541 data were collected through face-to-face interviews, online and telephonic interviews. It could be observed that the MTWs with higher degrees of education, higher monthly incomes and more crash history are prepared to pay more. The WTP and probability of risk reduction could be observed as not a linear function. Also, an individual's attitude towards safety influences the WTP greatly.
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Saurav, A.K., Chakravarty, H., Bandyopadhyaya, R. (2023). Analysing Willingness to Pay and Attitude Towards Safety for Indian Motorcyclists. In: Agarwal, A., Velmurugan, S., Maurya, A.K. (eds) Recent Trends in Transportation Infrastructure, Volume 2. TIPCE 2022. Lecture Notes in Civil Engineering, vol 347. Springer, Singapore. https://doi.org/10.1007/978-981-99-2556-8_11
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