Abstract
Compared with the Transnational E-commerce of independent product supply channels, the platform Transnational E-commerce has always been at a disadvantage in product quality control and anti-counterfeiting. In terms of customer service, it is difficult for platform-based Transnational E-commerce to monitor the customer service quality of retailers, and consumers are also dissatisfied with the service attitude of merchants. Due to the nonstandard operation of transnational retailers on the platform, it is difficult to implement unreasonable 7-day return rules such as Transnational E-commerce. On this basis, we will establish a service quality evaluation system for Transnational E-commerce retailers, guide the Transnational E-commerce retailers of the platform to carry out transnational e-commerce business, and promote the Transnational E-commerce service enterprises to continuously improve the service quality. Establish a scientific and rigorous service management system to further guide the standardized development of Transnational E-commerce.
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Han, G. (2023). Service Quality Evaluation System of Cross-Border B2B E-Commerce Websites. In: Hung, J.C., Yen, N.Y., Chang, JW. (eds) Frontier Computing. FC 2022. Lecture Notes in Electrical Engineering, vol 1031. Springer, Singapore. https://doi.org/10.1007/978-981-99-1428-9_190
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DOI: https://doi.org/10.1007/978-981-99-1428-9_190
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