Abstract
Chapter 1 has traced a brief history of social behavior flattery, a popular term for ingratiation, primarily used in social psychology. For some favors, people indulge in flattery to influence and control, especially the mighty and resourceful others.
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© 2022 Indian Council of Social Science Research
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Pandey, J. (2022). Ingratiation for Self-Enhancement. In: Nature and Dynamics of Social Influence. Springer, Singapore. https://doi.org/10.1007/978-981-19-4598-4_5
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DOI: https://doi.org/10.1007/978-981-19-4598-4_5
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Publisher Name: Springer, Singapore
Print ISBN: 978-981-19-4597-7
Online ISBN: 978-981-19-4598-4
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