Abstract
The aim of this paper is to make an integrative review on the impact of psychological factors on online impulse buying, namely stress reaction; self-esteem; materialism; boredom; positive affect; absorption; shop** pleasure; need for hedonic and utilitarian consumption and habit. We emphasize that (1) those highly reactive to stress may buy on impulse in order to mitigate negative emotional states; (2) the greater the online impulsive buying behavior, the lower may be the self-esteem; (3) materialistic values and the desire for goods are probably strongly and positively correlated to online impulse buying; (4) shop** can be an activity performed to avoid boredom and a possible antecedent of online impulse buying; (5) positive and negative affect may impact hedonic and utilitarian online browsing, in turn influencing the impulse buying desire, and, thus, the online impulse buying behavior; (6) those with great levels of absorption may be more susceptible to sensory stimuli, being more likely to online impulse buying; (7) social and idea shop** may impact online impulse buying; (8) when the motor scheme is triggered more often by exposure to a certain stimulus, it is more likely that it will continue to be triggered in the future (habit).
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Pacheco, D.C., Moniz, A.I.D.S.A., Caldeira, S.N., Silva, O.D.L. (2022). Online Impulse Buying—Integrative Review of Psychological Factors. In: Mesquita, A., Abreu, A., Carvalho, J.V. (eds) Perspectives and Trends in Education and Technology. Smart Innovation, Systems and Technologies, vol 256. Springer, Singapore. https://doi.org/10.1007/978-981-16-5063-5_44
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