Michael Jeffrey Jordan v. Trademark Review and Adjudication Board of the State Administration for Industry and Commerce of the People's Republic of China and Qiaodan Sports Products Co., Ltd. [Administrative Dispute over (Graphics) Trademark Infringement]: Requirements for Protecting the Prior Right of Image in Trademark Administrative Cases

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Notes

  1. 1.

    Article 31 of the Trademark Law amended in 2001 stipulates that “the application for trademark registration shall not prejudice the prior rights of others.” The same is also stated in the Trademark Law amended in 2013 and April 2019.

  2. 2.

    参见杜微科:《商标法视野下的在先姓名权保护“乔丹”商标争议行政纠纷系列案件评析》, 载《法律适用》2017年第18期。

  3. 3.

    参见**适时主编:《中华人民共和国民法总则释义》, 法律出版社2017年版, 第15页。

  4. 4.

    参见宋晓明等:《<关于审理商标授权确权行政案件若干问题的规定>的理解与适用》,载《人民司法·应用》2017年第10期。

  5. 5.

    Article 2 of the Tort Law of the People’s Republic of China stipulates that “Infringement on civil rights and interests shall bear the liability in accordance with this law thereof. The civil rights and interests mentioned here include the rights of life, health, name, reputation, honor, image, privacy, marital autonomy, guardianship, ownership, usufructuary right, security right, copyright, patent right, exclusive right to trademarks, discovery right, equity right, inheritance right and other personal and property rights and interests”.

  6. 6.

    For the prior right to name in the field of the Trademark Law, see decisions No.15, No.26 and No.27 [2016] Reopening, Adm. Division, the Supreme People’s Court concerning the trademark of “Qiaodan”.

  7. 7.

    参见王利明:《我国民法典重大疑难问题之研究》(第2版), 法律出版社2016年版, 第208页。

  8. 8.

    参见杨立新:《人格权法》, 法律出版社2015年版, 第192页。

  9. 9.

    According to Article 48 of the Trademark Law amended in April 2019, “the use of a trademark mentioned herein refers to the act of adopting the trademark on commodities, packaging or containers of commodities, commodity trading documents, or in advertisements, exhibitions and other commercial activities to identify the source of commodities”.

  10. 10.

    参见杨立新、尹艳:《侵害肖像权及其民事责任》, 载《法学研究》1994年第1期; 隋彭生:《论肖像权的客体》, 载《**法学》2005年第1期。

  11. 11.

    参见**适时主编:《中华人民共和国民法总则释义》,法律出版社2017年版,第15页。

  12. 12.

    隋彭生:《论肖像权的客体》,载《**法学》2005年第1期。

  13. 13.

    参见杨立新:《人格权法》,法律出版社2015年版,第17页。

  14. 14.

    参见王利明:《人格权法》(第2版),**人民大学出版社2016年版,第16页;杨立新:《人格权法》,法律出版社2015年版,第40页。

  15. 15.

    参见杨立新:《人格权法》,法律出版社2015年版,第191页。

  16. 16.

    参见王泽鉴:《人格权法:法释义学,比较法,案例研究》,北京大学出版社2013年版,第141页。

  17. 17.

    参见王泽鉴:《人格权法:法释义学,比较法,案例研究》,北京大学出版社2013年版,第141页。

  18. 18.

    参见王利明:《人格权法》(第2版),**人民大学出版社2016年版,第259页。

  19. 19.

    Article 100 of the General Principles of the Civil Law stipulates: “citizens have the right of image. Without their consent, their images are not allowed to be used for profit”.

  20. 20.

    Article 110 of the General Rules of the Civil Law stipulates: “natural persons shall have the rights of life, body, health, name, image, reputation, honor, privacy, marriage autonomy, etc. And legal persons or unincorporated organizations shall have the right of name, reputation, honor, etc”.

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Du, W., Tang, X. (2021). Michael Jeffrey Jordan v. Trademark Review and Adjudication Board of the State Administration for Industry and Commerce of the People's Republic of China and Qiaodan Sports Products Co., Ltd. [Administrative Dispute over (Graphics) Trademark Infringement]: Requirements for Protecting the Prior Right of Image in Trademark Administrative Cases. In: Selected Cases from the Supreme People’s Court of the People’s Republic of China. Library of Selected Cases from the Chinese Court. Springer, Singapore. https://doi.org/10.1007/978-981-15-9136-5_32

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