Abstract
Western communication theories, especially theories of media effects, are much at the mercy of the influence from development and advance in media technologies, with an emphasis on the process and technology of communication, overlooking “man” as an originally important factor throughout the process.
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Chen, Y. (2021). The Man Is the Message. In: Innovations in Communication Theories. Springer, Singapore. https://doi.org/10.1007/978-981-15-8415-2_6
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DOI: https://doi.org/10.1007/978-981-15-8415-2_6
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