Abstract
Advantech is the world No. 1 industrial PC manufacturer and ranked No. 5 in the list of Best Taiwan Global Brands in 2018 (Interbrand 2018). While the sales of industrial PCs and various IoT sensing/communication devices still account for more than 80% of their annual revenue, Advantech has recognized the importance of the emerging technologies, including cloud computing, IoT, and artificial intelligence, and its impact on both service and manufacturing sections. Since 2014 Advantech has launched an ambitious project in taking the lead in establishing an IoT service platform and managing its ecosystem. This platform enables domain-specific solution integrators to build industry-specific solution ready packages that incorporate devices, cloud storage, and AI techniques in domains such as factories, hospitals, cities, and transportations. The co-creation process, the business models, the difficulties, and the strategies will be addressed in this article.
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Notes
- 1.
Service-dominant logic, developed by Stephen Lusch and Vargo (2006), aims to contribute to the understanding of human value co-creation by develo** an alternative to traditional logics of exchange.
- 2.
Ramaswamy and Ozcan (2018) define co-creation as the enactment of interactional creation across interactive system environments (afforded by interactive platforms), entailing agencing engagements and structuring organizations.
- 3.
Taiwan government’s “five plus two” industrial innovation program covers seven industries and projects: intelligent machinery, Asia Silicon Valley, green energy, biomedicine, national defense and aerospace, new agriculture and the circular economy (“Five plus two” innovative industries plan 2018). The focus on these areas is expected to move Taiwan forward from contract manufacturing to a new commercial model centered on high value–added business, services, and solutions. This shift will stimulate innovation, boost the competitiveness of industry and increase corporate profitability, all the while raising wages, creating jobs, and bringing more balanced development to all regions of Taiwan.
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Hsu, SC.J., Hsu, HM., Hwang, SY. (2021). Co-Creating Future of Artificial Intelligence of Things (AIoT) Through Ecosystem Partnership: A Case Study of Advantech Co., Ltd. In: Kosaka, M., Wu, J., **ng, K., Zhang, S. (eds) Business Innovation with New ICT in the Asia-Pacific: Case Studies. Springer, Singapore. https://doi.org/10.1007/978-981-15-7658-4_6
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