Abstract
The Neuropsychological model of human behavior is used to analyze and explain human behavior, as well as to consciously control and influence it. The basic needs for attachment, security, orientation and control, for self-esteem and for the enjoyment and avoidance of displeasure are at the center. The goal of every healthy person is to satisfy all basic needs at the same time and to achieve subjective psychological and physical well-being. Unsatisfied or mutually interfering basic needs lead to inconsistency and are experienced as stressful. Perceptions from the environment lead, after a comparison of the conscious and unconscious memory content, to a negative or positive emotional evaluation and, accordingly, to an avoidance or approach strategy (motivational schema). Conscious, reflective behavior is more successful in the long term in the context of companies than a protective behavior.
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Hoffmann, C. (2023). Neuropsychological Model of Human Behavior. In: Brain-adapted Leadership. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-65841-3_4
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DOI: https://doi.org/10.1007/978-3-662-65841-3_4
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