Abstract
CoMaTec is a family-owned and mid-sized world market leader for lightweight 3D printed metal parts in the automotive industry. The company is innovation-driven and has realized its first successful projects and product launches in the new mobility market segment. After having internally invested significant amounts of engineering and financial resources into a customer-specific development of innovative and performance-enhancing parts, the CEO of CoMaTec receives the contract for batch production from the new emerging electric automotive OEM ALSET. However, the timing for the final development stage and the start of production (SOP) deviates distinctly from all prior agreements and planning. The significantly tightened timing would put the company at tremendous financial risk if the deadlines were to be missed. Should the CEO accept the contract? Which mitigation strategies present an option for managing emerging risks?
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
Nota bene: The case study has been developed on the basis of expert interviews in a specific mid-sized company in the automotive industry. All names and locations have been rendered anonymous for confidentiality reasons. The managerial context corresponds to the management practice of the real case.
Additional Readings
Christensen, C., & Raynor, M. (2003). The innovator’s solution – Creating and sustaining successful growth. Harvard Business Review Press.
Kaplan, R. S. 2009: Risk management and the strategy execution system; Balanced Scorecard Report 11, No. 6 (November–December 2009), pp. 1–6.
Kaplan, R. S. 2011: Managing the multiple dimensions of risk; Part 1; Balanced Scorecard Report 13, No. 4 (July–August 2011a), pp. 1–6.
Kaplan, R. S. 2011: Managing the multiple dimensions of risk; Part 2; Balanced Scorecard Report 13, No. 5 (September–October 2011b), pp. 1–5.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2024 The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
About this chapter
Cite this chapter
Büchler, JP., Walter, C. (2024). Speed as Competitive Advantage: CoMaTec Enters the New Mobility Market. In: Büchler, JP., Hoon, C. (eds) Hidden Champions Case Compendium. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-44300-9_5
Download citation
DOI: https://doi.org/10.1007/978-3-658-44300-9_5
Published:
Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-44299-6
Online ISBN: 978-3-658-44300-9
eBook Packages: Business and Economics (German Language)