Abstract
In this chapter presents five tools for opportunity recognition that relate to the (potential) customer and the market of the company under consideration.
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Engelen, A., von Gagern, C., Engelen, M. (2023). Market-Related Tools of Opportunity Recognition. In: Opportunity Recognition. Springer, Wiesbaden. https://doi.org/10.1007/978-3-658-39811-8_3
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DOI: https://doi.org/10.1007/978-3-658-39811-8_3
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