Designing the Initial Workshop

Abstract

In this chapter, we look at how to assemble the different insights and tools into a well-rounded workshop concept. Not every market always needs all the tools suggested. Adaptations to your situation are not only allowed but necessary. However, keep in mind that you should always plan the process leading to your future strategy as a whole—avoid “cherry-picking”! Develo** future strategies without, for example, having defined scenarios in advance for which these strategies are to apply, makes just as little sense as, for example, evaluating markets without having researched them in advance.