Abstract
In this paper, we have done some basic research on the application of data mining techniques in customer relationship management by learning the theories of customer relationship management and data mining technology.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Gu **ao-wen (2010) Data mining technology and customer relationship management applications review. Softw Guide 9(2):145–146
He **-hua (2011) The application of the data mining in customer relationship management. Softw Guide 10(10):145–146
Li Zhi (2011) The application of data mining in E-commerce customer relationship management. Sci Technol Inf 11:86–87
Sierra JJ, Hyman MR (2011) Outlet mall shoppers’ intentions to apparel: a dual-process perspective. J Retail Consum Serv 7(4):341–347
Sun Ning (2011) The issues of customer relationship management based on data mining. Technol Ind 11(6):59–61
**a Wei-li, Wang **n, Wang Qing-song (2007) The data mining in the enterprise customer relationship management. Technol Manage 6:196–198
Zhang Zhe (2011) The study of SME customer relationship management based on data mining. Econ Forum 492(7):202–204
Zhong Ruo-wu, Wang Hui-** (2010) The customer relationship management system based on data mining. Shaoguan Univ 31(3):29–32
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2013 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Zhao, Hy., Zhao, Sx. (2013). Applications of Data Mining in the Enterprise Customer Relationship Management. In: Xu, B. (eds) 2012 International Conference on Information Technology and Management Science(ICITMS 2012) Proceedings. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-34910-2_7
Download citation
DOI: https://doi.org/10.1007/978-3-642-34910-2_7
Published:
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-34909-6
Online ISBN: 978-3-642-34910-2
eBook Packages: Business and EconomicsBusiness and Management (R0)