Abstract
The use of social networks services for promoting business, teaching, learning, persuasion and spread of information continues to attract attention as most social networking services (SNSs) now allow third party applications to operate on their sites. In the field of persuasive technology, the ability of SNSs to build relationships among their users and create momentum and enthusiasm through rapid cycles also give it a greater advantage over other persuasive technology approaches. In this paper we discuss the 3-dimensional relationship between attitude and behavior (3D-RAB) model, and demonstrate how it can be used in designing third-party persuasive applications in SNSs by considering external factors which affects persuasive strategies.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
References
Fogg, B.: A behavior model for persuasive design. In: 4th International Conference on Persuasive Technology. ACM, California (2009)
Fogg, B.J.: Captology: the study of computers as persuasive technologies. ACM New York, New York (1997)
Oinas-Kukkonen, H., Harjumaa, M.: Persuasive Systems Design: Key Issues, Process Model, and System Features. Communications of the Association for Information Systems (2009)
Fogg, B.J.: Mass interpersonal persuasion: An early view of a new phenomenon. In: Oinas-Kukkonen, H., Hasle, P., Harjumaa, M., Segerståhl, K., Øhrstrøm, P. (eds.) PERSUASIVE 2008. LNCS, vol. 5033, pp. 23–34. Springer, Heidelberg (2008)
Foster, D., Blythe, M., Cairns, P., Lawson, S.: Competitive carbon counting: can social networking sites make saving energy more enjoyable? ACM, New York (2010)
Wiafe, I., Nakata, K., Moran, S., Gulliver, S.: Considering user attitude and behaviour in persuasive systems design. In: European Conference on Information Systems, Helsinki, Finland (2011)
Wellman, B.: Computer networks as social networks. Science 293(5537), 2031 (2001)
Ahmadi, N., Jazayeri, M., Lelli, F., Nesic, S.: A survey of social software engineering. IEEE Computer Society Press, Los Alamitos (2008)
Khaled, R., Barr, P., Aumann, Y., Biddle, R.: Investigating social software as persuasive technology. In: IJsselsteijn, W.A., de Kort, Y.A.W., Midden, C., Eggen, B., van den Hoven, E. (eds.) PERSUASIVE 2006. LNCS, vol. 3962, pp. 104–107. Springer, Heidelberg (2006)
Weiksner, G.M., Fogg, B.J., Liu, X.: Six patterns for persuasion in online social networks. In: Oinas-Kukkonen, H., Hasle, P., Harjumaa, M., Segerståhl, K., Øhrstrøm, P. (eds.) PERSUASIVE 2008. LNCS, vol. 5033, pp. 151–163. Springer, Heidelberg (2008)
Wiafe, I., Nakata, K.: A semiotic analysis of persuasive technology: An Application to Obesity Management. In: 12th International Conference on Informatics and Semiotics in Organisations, SciTePress, Reading (2010)
Bang, M., Torstensson, C., Katzeff, C.: The powerHhouse: A persuasive computer game designed to raise awareness of domestic energy consumption. In: IJsselsteijn, W.A., de Kort, Y.A.W., Midden, C., Eggen, B., van den Hoven, E. (eds.) PERSUASIVE 2006. LNCS, vol. 3962, pp. 123–132. Springer, Heidelberg (2006)
Froehlich, J., Dillahunt, T., Klasnja, P., Mankoff, J., Consolvo, S., Harrison, B., Landay, J.: UbiGreen: investigating a mobile tool for tracking and supporting green transportation habits. ACM, New York (2009)
Prochaska, J., DiClemente, C.: Toward a comprehensive model of change. Treating addictive behaviors: Processes of change, 3–27 (1986)
Oldenburg, B., Glanz, K., Ffrench, M.: The application of staging models to the understanding of health behaviour change and the promotion of health. Psychology & Health 14(3), 503–516 (1999)
Festiger, L.: A theory of cognitive dissonance. Row, Peterson, New York (1957)
Aronson, E.: Back to the Future: Retrospective Review of Leon Festinger’s A Theory of Cognitive Dissonance. The American Journal of Psychology 110(1), 127–137 (1997)
Griffin, E., McClish, G.: A first look at communication theory. McGraw-Hill, New York (1991)
Segerståhl, K., Oinas-Kukkonen, H.: Distributed user experience in persuasive technology environments. In: de Kort, Y.A.W., IJsselsteijn, W.A., Midden, C., Eggen, B., Fogg, B.J. (eds.) PERSUASIVE 2007. LNCS, vol. 4744, pp. 80–91. Springer, Heidelberg (2007)
Cetina, K.: Sociality with objects: Social relations in postsocial knowledge societies. Theory, Culture & Society 14(4), 1–30 (1997)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2011 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Wiafe, I., Nakata, K., Gulliver, S.R. (2011). Designing Persuasive Third Party Applications for Social Networking Services Based on the 3D-RAB Model. In: Park, J.J., Yang, L.T., Lee, C. (eds) Future Information Technology. Communications in Computer and Information Science, vol 185. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-22309-9_7
Download citation
DOI: https://doi.org/10.1007/978-3-642-22309-9_7
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-22308-2
Online ISBN: 978-3-642-22309-9
eBook Packages: Computer ScienceComputer Science (R0)