Geometry and Graphics for the Graphic Identity of a Conference on Geometry and Graphics: About the ICGG2018 Conference Logo

Abstract

Starting with the organization of The 18th International Conference on Geometry and Graphics, which celebrates in 2018 its 40th Anniversary, as the Executive Chairman in office for the 2018 edition, I felt the need for a dedication, as well as for a certain visual identity for the Conference. These have been the two levers inspiring the design of the ICGG2018 Conference Logo, as represented in Fig. 1. Referring to the present digital character of Geometry and Graphics, a further input was that the Logo would be generated from a digital three-dimensional object. At the end, as the Logo tries to synthesize, I liked the idea of proposing a double dedication for the Conference: to Leonardo Da Vinci, after whom our Campus is named and to whom we would pay homage as a genius among the greatest showing the widest power of Geometry and Graphics in investigation and creativity between Science and Art, and to Giulio Natta, professor at the Politecnico di Milano and Nobel prizewinner for Chemistry in 1963—together with Karl Ziegler—, as a mentor of the profound function—and beauty!—of Geometry and Graphics in Science and Technology, even at the invisible scale of the molecular world. In addition, in order to further refer to the Conference Venue, in the official logo, presented as a view of the 3D model from a designated viewpoint located at the base level and looking upwards, the overall outline of the linear frame would allude to the letter “M”, first letter of the word Milan.