Abstract
Chinese consumers are increasingly replacing traditional soymilk with cow’s milk. Dairy companies in China are fast evolving in develo** diversified milk products and venturing into specialty products such as flavored yogurts and functional drinks to match the tastes of today’s urbanites. Yili, China’s No. 1 dairy company is leading this development to establish multiple brands in different categories while constantly upgrading manufacturing technology and practices, while continuing to ensure product supply not only in China but also overseas.
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Notes
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National Bureau of Statistics of China, http://data.stats.gov.cn/easyquery.htm?cn=B01
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National Bureau of Statistics of China, http://data.stats.gov.cn/easyquery.htm?cn=C01
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Acknowledgment
This interview has been published with the kind permission of Mr. Pan Gang.
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Nothhaft, C. (2018). Brand Trust: Yili. In: Made for China. Springer, Cham. https://doi.org/10.1007/978-3-319-61584-4_15
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DOI: https://doi.org/10.1007/978-3-319-61584-4_15
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