Medical Care Going Private: BYBO

Abstract

With the service experience in most Chinese hospitals being subpar, opportunities for specialist private clinics have arisen in the recent years. This chapter describes how one of the largest dental clinics in China has built market penetration in the main cities to establish a brand reputation normally seen with first-movers and manages fixed costs effectively. Being a successful alternative to traditional dental clinics in large hospitals in China, BYBO focuses on quality standards, training, and development of dentists to raise the bar in quality dental care.