Research on the APP Design of “Time Tea” Tea Drinking Brand Under Service Design

Abstract

To investigate and analyze the drinking and selling methods of traditional Guangdong herbal tea, and to propose the use of service design thinking and methods to improve the adaptability of various types of users to the taste of Guangdong herbal tea and the need for the emotionalization of the non-heritage culture, and to establish a set of systematic and youthful service strategies for Guangdong herbal tea. On the basis of literature survey, user interviews and sample study, we put forward the idea and strategy of service design and constructed the design prototype of “Time Tea” tea brand APP through the establishment of character role cards, storyboards, user itinerary maps, and service blueprints to realize the multi-functions of product management, order management, and after-sale service, and to demonstrate the design orientation and strategy implementation. The design prototype “Time Tea” is constructed to realize product management, order management, after-sales service, and other functions. The user-centered Guangdong herbal tea experiential service design combines the elements of geographic environment and human history, and at the same time analyzes the user behavior, user emotions, pain points and opportunity points, to understand the users more intuitively and objectively. Through the establishment of tangible entities and intangible service concepts, service priority considerations are utilized to provide a more comfortable and interesting service for drinking herbal tea, hel** to show all the contents of the brand and product, improving the management efficiency and service quality of Time Tea Herbal Tea brand, and facilitating the rejuvenation of Guangdong herbal tea.